Thursday, 17 March 2011

Capitalizing on collective creativity and ideas - Crowdsourcing

Do you see this picture (on the left)? ...these are a group of single person... 
person+person+... = people
and because of uniqueness of each person, imagine what can come from the addition of each brain, imagine the completeness of infos, experience,... to build on...
in "Le fabuleux destin d'Amélie " it's said that there are more synapsis in one brain then atoms all over the universe, probably isn't true (synapsis are made by atoms? ...I don't know, I'm ignorant) but gives the idea of the potential of one brain. let's imagine the potential of many brains, of their synapsis, working together!

Crowdsourcing (from "crowd" and "outsourcing", is the act of taking a job traditionally performed by a designated agent, usually an employee, and outsourcing it to an undefined, generally large group of people in the form of an open call) is a way, a tool, that tries to capitalize on the most vast number of people. Different people, but with something in common.

"None of us knows everything, everyone knows something, the whole knowledge resides in the whole humanity".

Crowdsourcing (CS) is the way to work on a specific task, with specific common goals and objectives, with our referential tribe, and to communicate with it... 
is co-creation!

Co-creation means cooperation, means benefits for all the parts working together... if benefits are only for one part, this activity risks not only to be failure but to weigh on an organization brand reputation.

Crowdsourcing initiatives, despite are not a starting trend, are growing of importance because of approching organizations with people, are including people in value cration, in a costructive way with tangible results. We have also some examples of it in movies creation, politics,...!!

Practically, CS is a revolution, in business and everyday's life... a high potential revolution that permit us, and organizations, to take another role in society and its development, changing our position and role in society approaching us to the world. Another tool born with web development that is giving us the chance to directly impact on what we want to.

I want to leave you with CS landscape from Valoriprimilab (LINK to see it bigger)

Another proof of the added value of sum


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